• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Michael Hemsey

When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Hemsey, president of 500friends (a Merkle company). The rise of artificial intelligence and its voice interface will force brands to scramble if they are to become the default recommendation... Continue reading »
by AdExchanger // February 8th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges
  • Twitter's Sarah Personette: 'Business Is The Most Personal Thing In The World'
  • Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved