OPINION: Data-Driven Thinking
Counterpoint: The Third-Party Ad Server Has A Big Future
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, VP and GM for digital media at Merkle Inc. It was penned in response to Rob Griffin’s recent piece, “The Death of the Third-Party Ad Server.” Rob Griffin’s […]