Digital ad management provider DG is pouring the disparate technologies and products it has bought and built over the last few years into a single receptacle called “VideoFusion.” While having a clearer marketing message is the over-arching reason for the “brand unification,” the company also wants to emphasize its proposition to be the connective tissue […]
Digital ad management provider DG will likely face serious questions from its shareholders amid rumors that the company rejected a $20 dollar per share bid from video ad services company Extreme Reach. While Irvine, TX-based DG possesses some advantages in the digital marketplace, particularly thanks to last year’s $414 million acquisition of ad tech firm […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. We asked a selection of ad industry participants their views on the following question: “What are the implications of yesterday’s acquisition of Mediamind by DG?” Click below or scroll down for more: Atul Patel, CEO, OneScreen […]
Today, looking to expand beyond the capabilities of its broadcast TV ad distribution network as well as its Unicast division, DG (formerly DG FastChannel) acquired online ad technology company MediaMind for $414 million in cash and stock. Chairman and CEO Scott Ginsburg claimed in the release, “This is a game-changing transaction that provides DG with […]
Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]
