Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman, […]
Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such as Starz and CMT increase audience tune-in. Now the agency is broadening its scope to new verticals. “We’re really starting to use what we learned from the entertainment and media space and […]
Media Storm, the media planning and buying arm of agency network Water Cooler Group, is breaking down siloes to mirror consumer – and client – media requirements. Media Storm’s sister companies Hip Genius (social media) and Maude (creative/strategy) share the same real estate and come in on cross-team campaign meetings, according to Charlie Fiordalis, who […]
