APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era
On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.
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Media Execution
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Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen
Many of the factors that contribute to opacity in the supply chain – low-quality MFA placements, frequency caps run amok, messed-up measurement and brand safety problems – are the result of human error.
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The State of Media Execution for Independent Agencies
Framing the Complex Landscape of Digital Media and Path to Agency Growth Are you ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent […]
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