Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising
IAS pushes clearer streaming ad visibility; Meta eyes a plug-in CTV play; Too many creators, not enough ad dollars.
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OPINION: On TV & VideoImpending Challenges In Advanced TV Could Complicate The Digital And Broadcast Team Divide
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Moore, chief revenue officer at Simpli.fi. The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a […]