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»McCann Worldgroup

Global CEO Kate MacNevin Charges On With MRM//McCann’s Reinvention

Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May 2016, just two months after the agency lost Verizon’s digital account. But things turned around for MRM under global president and COO Kate MacNevin, who led the agency after McLaren’s departure and was promoted in... Continue reading »
by Alison Weissbrot // December 20th, 2018 //
»
CEO Harris Diamond Keeps McCann Worldgroup Out In Front As Culture And Technology Morph

McCann Worldgroup has always operated under an integrated agency model. The IPG-owned network, whose agencies include media agency UM, creative agency McCann, database marketing agency MRM McCann, brand experience agency Momentum Worldwide, McCann Health, PR agency Weber Shandwick, shopper marketing agency ChaseDesign and a handful of other production and design shops, was founded in the... Continue reading »
by Alison Weissbrot // August 2nd, 2017 //
»
Cannes 2016: McCann Worldgroup Faces Down The Challenges Of Programmatic Creative

Agency creatives can be iffy about applying programmatic concepts, such as targeting, data layering or real-time bidding. Not in all cases, of course – they recognize the moments when programmatic can boost a campaign. But programmatic advocates, they feel, sometimes excessively focus on the technology. They also have a tendency to automate more than what... Continue reading »
by Ryan Joe // June 24th, 2016 //
»
 

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