How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data
As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or user-level data.
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Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast
In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.
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OPINION: Data-Driven ThinkingHave Mobile, Will Travel
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Mugnier, Senior Vice President at M&C Saatchi Mobile. Watching a BBC documentary recently, I learned one of my new favorite statistics: At any one time, approximately one million […]
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