OPINION: The Sell Sider
‘Triple Threat’ Viewability For Publishers: Pass, Dribble, Shoot
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Leardini, vice president of search and advertising at Synacor. As a former NCAA athlete, I still count on coaching lessons and in-game experiences to help me in business situations I face every day. […]
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