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»marla newman

How To Create Video Impressions Advertisers Will Value

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. The fundamentals of video ad measurement are rapidly changing. Simple reach and frequency are... Continue reading »
by AdExchanger // January 28th, 2021 //
»
 

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