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Marketing Science

OPINION: Data-Driven Thinking

From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role

By Chris Albert, RAPP// April 2nd, 2026

Machines can now flag anomalies, surface trends and spin insights in seconds. Yet, even with its speed, AI still can’t decode the “why” behind the “what.”
TV

TV’s Viewability Problem: One In Three TV Ads Play To Empty Rooms

BY Alyssa Boyle// February 15th, 2022

Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms. While the TV industry’s trust in Nielsen as a measurement system is at a low right […]