• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic AI Las Vegas
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • NEW! Programmatic AI 2026
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic AI Las Vegas
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Subscribe Free

  • Sign Up

About Us

  • Advertise
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Mark Traphagen

  • Daily News Roundup

    AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm

    BY AdExchanger// July 14th, 2025

    Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino.

    Tagged in:
    • CBS News
    • demand media
    • Elon Musk
    • Google AI Overviews
    • Grok
    • Leaf Group
    • Linda Yaccarino
    • Mark Traphagen
    • twitter
    • World of Good
    • X

Popular

  1. Jamie Seltzer, global chief data and technology officer, Havas Media Network, speaks to AdExchanger at CES 2026.
    AI

    CES 2026: What’s Real – And What’s BS – When It Comes To AI

  2. Marketers

    Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

  3. Commerce

    Getting Lost In The Protocols At NRF’s Big Show 2026

  4. Comic: Revenue "Sharing" (starring Marck Zuckerberg and Sundar Pichai)
    Publishers

    Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve Clicks

  5. CTV Roundup

    CTV Is Stuck In Its Growing Pains. Can AI Save the Day?


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Convergent TV World

March 5-6, 2026
The Times Center
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2026 Access Intelligence, LLC - All Rights Reserved