CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or store personal identifiable information for advertising on children’s content, but it can home in on co-viewing households to drive better business outcomes.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers’ essential need to reach consumers with the right messages along their journeys has stayed the same, but the amount of solutions available to them […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers, being marketers, are always looking to invent new names for their products to make those products seem better than previous iterations. This is most […]
