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OPINION: Data-Driven Thinking

Why Publicis Is Winning

By Terence Kawaja, LUMA Partners// December 2nd, 2024

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.
Tagged in:
- acxiom
- Ad Agency Holding Companies
- ai
- AppLovin
- Arthur Sadoun
- Brendan Moorcroft
- Brian Lesser
- CHOREOGRAPH
- CitrusAd
- CoreAI
- dentsu
- epsilon
- Flywheel Digital
- Influential
- ipg
- KBM
- luma partners
- LUMA.A index
- M&A
- marcel
- Mark Read
- Martin Sorrell
- Maurice Levy
- merkle
- neustar
- Omni
- omnicom
- Profitero
- Publicis Groupe
- Scott Hagedorn
- Stephan Pretorius
- terence kawaja
- WPP
- Wunderman Thompson
Ad Exchange News

Vox Releases Audience Data Platform; Comcast Might Buy Xumo

BY AdExchanger// January 2nd, 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Vox’s Forte Are you an advertiser in need of publisher first-party data? Then Vox has a holiday gift for you! The company, which made a big-scale play in 2019 when it merged with New York Media, has launched an advertising platform called Forte […]
Tagged in:
- comcast
- first-party data
- marcel
- Peacock
- Political Advertising
- Publicis Groupe
- Spotify
- Vox
- Xumo