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»marc groman

First- Or Third-Party Cookie? Wrong Question

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Groman, CEO of Network Advertising Initiative. Context – how consumers engage with business – has emerged as a central theme in today’s policy debates about consumer privacy. The Federal Trade... Continue reading »
by AdExchanger // December 10th, 2013 //
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