• Maponics CEO: Why Point-Of-Interest Targeting Will Ultimately Fail

    As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, approaches location-based ads with an emphasis on context. AdExchanger spoke with Maponics CEO Darrin Clement. AdExchanger: Where does Maponics fit in the ad ecosystem? DARRIN CLEMENT: Our basic […]