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»Maponics

Maponics CEO: Why Point-Of-Interest Targeting Will Ultimately Fail

As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, approaches location-based ads with an emphasis on context. AdExchanger spoke with Maponics CEO Darrin Clement. AdExchanger: Where does Maponics fit in the ad ecosystem? DARRIN CLEMENT: Our basic... Continue reading »
by Judith Aquino // July 25th, 2013 //
»

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