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»MapMyFitness

How Propel Keeps Its Brand Motivated In A Modern Marketing Landscape

PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its media investments around music and mobile. Propel has a deep relationship with Pandora as well as Under Armour’s fitness tracker app, Map My Fitness. “Propel as a brand has centered itself around uniting fitness tribes and... Continue reading »
by Alison Weissbrot // August 29th, 2017 //
»
How Under Armour Connects Mobile Fitness To Content And Commerce

Under Armour has muscled up since its origin as a supplier of compression tees, thanks to its work connecting channels like mobile and email to physical stores. Under Armour is now more than an apparel provider. One of its biggest data assets comes from its community Connected Fitness, which has grown 30% year over year... Continue reading »
by Kelly Liyakasa // August 20th, 2015 //
»
 

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