• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»MapMyFitness

How Propel Keeps Its Brand Motivated In A Modern Marketing Landscape

PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its media investments around music and mobile. Propel has a deep relationship with Pandora as well as Under Armour’s fitness tracker app, Map My Fitness. “Propel as a brand has centered itself around uniting fitness tribes and... Continue reading »
by Alison Weissbrot // August 29th, 2017 //
»
How Under Armour Connects Mobile Fitness To Content And Commerce

Under Armour has muscled up since its origin as a supplier of compression tees, thanks to its work connecting channels like mobile and email to physical stores. Under Armour is now more than an apparel provider. One of its biggest data assets comes from its community Connected Fitness, which has grown 30% year over year... Continue reading »
by Kelly Liyakasa // August 20th, 2015 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • MediaMath Is Looking For A Buyer; IAB Encourages Activism Among Employees
  • Disney Ad Sales President Rita Ferro Showcases Data And Tech During Virtual Upfront
  • You Gotta Fight For Your Right To First Party!
  • Forrester: US Agencies Will Shed More Than 50,000 Jobs By 2021
  • How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved