Last year, Activision Blizzard – a video game developer responsible for major franchises like “Overwatch,” “Call of Duty” and “World of Warcraft” – acquired professional competitive gaming network Major League Gaming (MLG). MLG owned competitive e-sports leagues associated with Activision’s “Call of Duty” games. And Activision had its own e-sports league for the “Overwatch” franchise. […]
Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46 million in January, is betting that e-sports will go mainstream. Its media imprint, Activision Blizzard Media Networks, aims to build the “ESPN of e-sports,” spearheaded by former ESPN CEO Steve Bornstein. On […]
Major League Gaming is changing up its strategy, focusing on programmatic sales over direct. “We have consciously made the decision to focus 90% of our energies on programmatic for the year of 2015,” explained Don Reilley, EVP of MLG. “We can focus heavily on the programmatic side of things, and then layer two, three, four […]
