MagnaGlobal

Even as mobile real-time bidding gets more attention, the obstacles currently in its path will continue to prove challenging, says Brian Monahan, managing partner of IPG’s Magna Global. The media shop’s research unit just unveiled its twice-annual Media Economy Report, which details the promise and the problems of mobile advertising. As Monahan pointed out in […]

The Summer Olympics is still primarily a major broadcast event and is expected to draw some $3 billion in related ad spending — $1 billion of which could go directly to NBC Universal, which has the TV rights to the global games. But the viewers will have unlimited amounts of live viewing options through mobile […]