MAGNA Global Expands Consortium To Unlock Untapped TV Audience Data
IPG Mediabrands’ media investment arm, MAGNA Global, has added 15 long-tail and premium TV networks to its consortium mix. The long-term goal is to automate more than 50% of client buys. MAGNA Consortium’s original slate of partners included print, digital and TV publishers like Clear Channel Media and Entertainment, Tribune, AOL, Cablevision and A+E Networks. […]
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