• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»MadNetwork

Christiana Cacciapuoti, SVP of marketing and innovation at MadHive and executive director of the AdLedger blockchain consortium, and Adam Helfgott, CEO of MadHive
MadHive: ‘The Medium Where Consumers Watch No Longer Matters’

OTT ad spending is on the rise, but there are a few things holding back the floodgates from really opening: measurement and educating TV buyers on the benefits of audience-based buying. TV advertisers, particularly in local markets, tend to have preconceived notions that need to be exploded about where to reach consumers. “Local car dealerships,... Continue reading »

by Allison Schiff // February 1st, 2021 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)
  • Google’s Non-Announcement Shocks The Ad Industry – Again
  • Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either)
  • Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
  • What Is The Role Of The CDP In Post-Cookie Media?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved