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Madison and Wall 2024 Ad Spend Forecast

  • Publishers

    Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out

    BY Anthony Vargas// September 27th, 2024

    During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.

    Tagged in:
    • brand safety
    • click-through rate
    • contextual targeting
    • Donald Trump
    • featured
    • IAB
    • IAB News Trust Halo
    • ispot
    • iSpot Impact of Political Advertising
    • jana meron
    • Joe Biden
    • Kamala Harris
    • Madison and Wall
    • Madison and Wall 2024 Ad Spend Forecast
    • news monetization
    • Oscars
    • Political Advertising
    • Programmatic IO NY 2024
    • Stagwell
    • Stagwell Future of News
    • super bowl
    • The Washington Post
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