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»m6d

Bots Win! Nonhuman Ad Impressions Still Selling Like Hotcakes

It's been six months since botnets entered the advertising lexicon in a big way, thanks to research and publicity efforts by self-styled fraud fighters and firms that specialize in detecting nonhuman traffic. March stories in Adweek, AdExchanger and other publications shined a spotlight on the pervasiveness of nonhuman Internet traffic and its threat to the value... Continue reading »
by Zach Rodgers // August 22nd, 2013 //
»
 

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