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»LotLinx

Why Local Auto Dealers Are Steering Marketing Budgets To Digital

Morgan Auto Group spends 60% of its budget on digital advertising to support its 11 north Florida car dealerships. That percentage has steadily increased over the past five years, according to Tom Moore, SVP of Morgan Auto Group. It tracks with changing consumer behavior as shoppers first research online or contact dealers via phone or... Continue reading »
by Sarah Sluis // August 17th, 2016 //
»
 

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