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long-tail media

  • Spreaker Wants To Be The Google AdSense Of Podcasts

    Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.

  • Programmatic Guaranteed: A Chance To Rethink Publisher Growth

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Devlin Jefferson, vice president of product at Operative. Bauer Xcel recently gave publishers advice about working directly with brands that take programmatic in-house. Note that the advice was written by Bauer’s new in-house programmatic […]