CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”
Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.
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Lizzy Foo Kune
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OPINION: Data-Driven ThinkingDigital Twins Of The Customer: The Future Of Data Collection
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times, when customer behavior becomes harder to predict based on historical data, writes Lizzy Foo Kune, VP and analyst at Gartner, Inc.
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OPINION: Data-Driven ThinkingWhy You Don’t Really Need A 360-Degree View Of Your Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you’re a dog.” This may have been true in 1993, when this caption to a Peter […]