“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. There is little doubt that Facebook is the leader in this new era of people-based marketing. It was the first mainstream product on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. As a Christmas gift to myself, I bought a wireless printer. On the way home, I imagined the convenience of it, how it […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kerel Cooper, vice president of platform development at LiveIntent. He previously spent 15 years working for digital publishers running ad operations and platform-strategy teams. We’re living through a period of unprecedented focus on optimization, reporting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. When AppNexus paid nearly 15% of its total value for Open AdStream (OAS), speculation ran rampant about the motivation. As an entrepreneur and […]
A recent article by New York Times media columnist David Carr revealed a radical publishing technology catching on in news media companies everywhere: email newsletters. Carr wrote that email is a marketing tool many people tend to forget about. But, he argued, email is the most consistent and useful medium for advertising. Email and search drive […]
La Quinta Inns & Suites knows while most travel within the United States is leisure-based, business travelers offer more lucrative messaging opportunities for marketers. These individuals travel more frequently than recreational visitors, rack up more repeat visits to the same hotels and are less subject to price sensitivity, which are attractive qualities for hotel chains, […]
From 2010 to 2013, enterprise giants like Adobe, IBM, Oracle and Salesforce.com collectively spent close to $30 billion acquiring digital marketing technologies. Yet, enterprise platform companies will continue to invest to fill gaps in their marketing stacks in 2014, experts predict. Email, one of the oldest of digital channels, still remains an attractive target for […]
