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»liquidity

The Coronavirus Pandemic Is Putting Pressure On Ad Tech

The economic volatility caused by the coronavirus pandemic will stress ad tech and accelerate consolidation. Companies that aren’t financially sound won’t be able to handle decreased cash flow caused by a contraction in advertising spend. They’ll also be affected by delayed payments from upstream companies. “There’s going to be a culling. This will expose ad... Continue reading »
by Sarah Sluis // April 1st, 2020 //
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