Leanplum

Apps are looking for marketing cloud-like capabilities. But they’re not going, or can’t afford, to spend the kind of money marketers have historically dropped on a traditional marketing cloud integration. Leanplum, which on Tuesday announced its $29 million Series C led by Canaan Partners with participation from Kleiner Perkins and Shasta Ventures, is positioning itself […]

Mobile-first doesn’t mean mobile-only. That’s the thinking at mobile marketing automation company Leanplum. “You want to design a journey for customers that they find useful,” said Momchil Kyurkchiev, CEO and co-founder of Leanplum. The company announced $11.6 million in Series B on Wednesday, led by Kleiner Perkins and with participation from Shasta Ventures, bringing the company’s […]