Landing page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their conversions. Terms of the deal were not disclosed.
As he intimated back in 2011, Monetate isn’t just servicing the e-commerce industry with its website optimization technology and analytics, says CEO David Brussin. It’s addressing the individual consumer as well. And yet, in spite of expanding into travel, financial services, and publishing, among other areas, Brussin thinks e-commerce giant Amazon is one of his […]
