Rakuten Marketing Adds CMO, Launches ‘Cadence’ For Media Attribution
Japanese Internet and ecommerce company Rakuten, which has steadily built its Rakuten Marketing business through acquisition, has hired Jessica Joines as CMO and debuted an attribution tool called “Cadence.” “Cadence is the product that links all of our media channel services together,” commented Joines. “It’s a single point of entry and our clients can see […]
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