Lamar Advertising

The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. Posterscope, a London-based OOH agency owned by Dentsu Aegis Network, will use Vistar Media’s location data to support an bidding platform for ad delivery to signs owned by Lamar Advertising and […]

Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising. Digital billboard advertising today is reminiscent of the early days of ad tech in online advertising, according to industry veterans, with ad tech vendors making inroads with sellers such as […]