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»kristin marlow

Amid DMP Merger Mania, Brands Face A Changed Marketplace

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristin Marlow, managing director at Accordant Media. The recent Nielsen acquisition of eXelate, an independent data management platform (DMP), marks the latest in a string of major mergers that have... Continue reading »
by AdExchanger // April 21st, 2015 //
»

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