• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Kraft Foods Group

It’s The End Of The Upfronts As We Know Them (And I Feel Fine)

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. You can’t fool me. I see you there. You’re reading this on your phone in the middle of another NewFront (or... Continue reading »
by AdExchanger // May 11th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year
  • As Ad Spending Falls, Savvy Marketers Turn Focus To Optimizing Cross-Platform Reach
  • How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data
  • Introduction To TV Advertising: MVPDs, Local And Addressable TV
  • Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved