Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.
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OPINION: On TV & VideoContent, Not IP Addresses, Should Be The Focus Of CTV Targeting
Like their cookie cousins, IP addresses face an uncertain future. Yet the industry seems stumped for an alternative to its chosen CTV default.
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OPINION: On TV & VideoCould Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum.