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»Kelly Roark

Publishers' Programmatic Plea: Where's The Transparency?

As major publishers adopt programmatic methods to boost efficiency and cost-savings, one thing keeps them from putting more valuable inventory up for bid: The perceived lack of transparency in pricing. Consequently, an Interactive Advertising Bureau (IAB) task force made up of publishers has been working on guidelines to clear up the fees and better define... Continue reading »
by David Kaplan // December 18th, 2013 //
»

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