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»KBM Group

Not Your Daddy’s Database Manager: KBM Group Wants To Be A Strategic Partner

KBM Group might be the data services unit of WPP agency Wunderman, but don’t think of it as just a database manager. “Our job is to provide strategic leadership, not simply be a database vendor when clients need one,” said William Burkart, who became KBM Group’s president and COO in late September. So if you... Continue reading »
by Ryan Joe // November 5th, 2014 //
»
Wunderman’s Data Services Unit Constructs In-House Marketing Hub

KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities of the former’s IMPACT 360 Customer Engagement Platform. The partnership, the companies hope, will enable brands to consolidate interactions that occur across numerous channels like mobile, social, display and more traditional... Continue reading »
by Kelly Liyakasa // September 11th, 2014 //
»
 

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