ARCHIVE FOR:

Kate O’Loughlin

  • Kate O'Loughlin, CEO, SuperAwesome
    kids data privacy

    SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse

    BY //

    SuperAwesome CEO Kate O’Loughlin discusses how contextual targeting makes it less risky for brands to market to kids and teens, and whether advertiser priorities for reaching young consumers are shifting after years of metaverse hype.

  • OPINION: Data-Driven Thinking

    Better Teams Create Better Ads

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kate O’Loughlin, senior vice president of media business at Tapad. More than ever, advertisers, agencies and ad tech vendors are trying to find the best way to amplify the efforts […]