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»JWT Atlanta

Pennzoil Ponders Its Next Mobile Step

Oil changes are not slushies. Even the most passionate car enthusiast isn’t going to buy motor oil more than two or three times a year – and that's a challenge for a motor oil brand like Shell-owned Pennzoil, especially on the mobile front. It’s a matter of figuring out what your consumers are looking for and... Continue reading »
by Allison Schiff // April 8th, 2015 //
»

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