Justin Trudeau

Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart  Podcast advertising is plagued by measurement challenges. For example, there’s nothing to click or optimize.  But marketers still like the channel for its intimacy and because podcasts are starting to pop in attribution reports. Ecommerce retailer Uncommon Goods spent $2.8 million […]