Ampersand’s New Measurement Platform Combines Linear And Streaming Data
TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency.
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Justin Rosen
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Privacy And Measurement Were Top Priorities At CES
Privacy and measurement were overarching themes of CES. Not to say that the two don’t overlap.
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Clean Rooms Alone Won’t Solve TV Measurement
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than just clean rooms to solve for measurement.