Why News Corp Is Both Suing – And Collaborating With – AI Companies
Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.
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Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
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News Orgs Are Done Begging For Ad Dollars
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
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Condé Nast Prepares First 'Private Deals' In Programmatic
Condé Nast enjoyed a 3.3% growth in ad pages last quarter, according to the Publishers Information Bureau. While modest, this was the company’s highest Q1 ad page gain – typically a weak ad quarter following the heavy holiday spending period – in five years. Condé Nast Chief Revenue Officer Lou Cona and VP of Corporate Partnerships Josh […]
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Condé Nast’s Stinchcomb: Programmatic Doesn’t Equal ‘Unsold’
Traditional media companies like Condé Nast are learning to fit programmatic buying into their ad sales strategies. We spoke with Josh Stinchcomb, VP of corporate partnerships for Condé Nast about the company’s recent investment in cloud-based ad platform provider Flite and how the publisher of 18 magazines, 4 business-to-business titles, 27 websites, and more than […]
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