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»jonathan perelman

Content Is King, Distribution Is Queen and She Wears The Pants

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Perelman, vice president of agency strategy and industry development at BuzzFeed. Bill Gates popularized the phrase “content is king” during a speech in 1996. Although content was king long before... Continue reading »
by AdExchanger // November 12th, 2013 //
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