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»Jonathan Carson

Vevo Still Working Out 'Programmatic Premium' Marketplace

It's been more than a year since video music platform Vevo opened its private marketplace with Adap.tv. While the talks with brand advertisers about using programmatic direct are beyond the experimental stage, ad sales automation is still evolving, said Jonathan Carson, Vevo's chief revenue officer. Carson joined Vevo in September after serving as CEO of... Continue reading »

by David Kaplan // January 16th, 2014 //
»
 

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