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»John Beamer

After Years Of Chasing Clicks, Monster Doubles Down On Its Brand

After 15 years as the biggest player in the online job search category, Monster got comfortable at the top – and began losing market share to competitors. The company had stopped innovating on its core product and pumped all marketing spend into low-funnel media at the expense of its brand. At the same time, new... Continue reading »
by Alison Weissbrot // April 29th, 2019 //
»
 

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