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»Joe Hogan

WarnerMedia's Joe Hogan On HBO Max, Shifting Ad Spend And Accelerating Through COVID-19

Joe Hogan and his wife flew to the far corner of northwest Florida in early March for a long weekend. They’ve been there ever since. “If we’re still working from home in a month or two, we’re going to suffer through the heat of the summer here, I’m sure,” said the EVP of sales and... Continue reading »

by Alison Weissbrot // May 28th, 2020 //
»
WarnerMedia And Xandr Put Data At The Center Of 2020 Upfront

Corporate siblings WarnerMedia and Xandr are full steam ahead on data-driven TV sales. Just look at this year’s upfront, where the AT&T subsidiaries will go to market together for the first time. The companies have been inching their way toward a joint offering over the past year and a half in an effort to sell... Continue reading »

by Alison Weissbrot // January 27th, 2020 //
»
 

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