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»Jeremy Sigel

Snap’s Ad Tech Platform Ahead Of Facebook In The Early Days, Buyers Say

For Snap, there are benefits to being a latecomer to ad tech. The app, which entered the programmatic playing field last year when it launched APIs and self-serve tools that allow marketers to place automated buys on its platform, is avoiding many mistakes made by a predecessor that it's often compared to: Facebook. “Snap has been... Continue reading »
by Alison Weissbrot // June 22nd, 2017 //
»
With Placed, Snap Moves A Bit Closer To Closing The Loop

Snap’s acquisition of location data company Placed, announced Monday, shows the platform is getting serious about attribution. While Snap has robust location data on its 166 million daily active users, Placed’s ID graph, which collects geodata on a panel of 150 million opted-in mobile devices, broadens those insights to people who don’t use Snap and... Continue reading »
by Alison Weissbrot // June 7th, 2017 //
»
 

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