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»JC Penney

How JC Penney Extracts Transparency From Its Agency Trading Desk

JC Penney knows what part of every programmatic dollar goes to the media seller, ad server, anti-fraud and viewability vendors, data providers and agency trading desk – and it’s still enthusiastic about programmatic. “Accuen has recognized that we can’t not be transparent with where costs are going,” said Rose Sumrall, the senior marketing manager for... Continue reading »

by Sarah Sluis // October 30th, 2015 //
»
 

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