jb brokaw

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president at Sociomantic Labs North America. With the rampant spread of websites promoting fake news, hate speech and other malicious messaging on the web – often unbeknownst to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. Customer expectations have fundamentally changed. Today’s consumers expect to be understood and spoken to as individuals. They want relevant content […]