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»Jay Wright

Rethinking Holistic Revenue Optimization: Stop Tweaking, Start Transforming

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Wright, an executive at Infinitive. Holistic yield management and revenue optimization have been hot topics du jour in digital advertising. Everyone’s talking about them on the sell side, and there’s a sense of... Continue reading »
by AdExchanger // March 4th, 2016 //
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